How To Write the Perfect "About" Page
Hello! I'm Charlotte, and I'm the founder of Blog and Beyond. I'm a slightly sarcastic 22-year-old grandma from Glasgow who loves The Sims, Hugh Laurie and programmes about airports. I've been blogging at Colours and Carousels for nearly eight years and work freelance in digital marketing.
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Your about page tells your readers everything they need to know about you, and in a world of connectivity, it creates a vital moment to build a relationship with the person reading your blog. Humans are nosy by nature, so indulge us and tell us the good stuff. So much of blogging comes down to creating a connection with people, be that through your personality, your experiences, your knowledge or your relatability - and we all know how much of a blogging buzzword "relatable" is these days.
I'll let you in on a little secret, and it might sound strange, but hear me out. It's not really about you. Yes, it's your about page and it is literally about you, but it's actually about your reader, what you can do for them and why they should listen to you. Basically, you need to give them a reason to want more and encourage them to come back and hear what you have to say.
To get started, keep it simple, and introduce yourself. This is where you can let your personality shine and get the interesting stuff down on paper. Or screen. It doesn't need to be your life history, just the relevant pieces, and you don't need to share anything you're not comfortable with. Here, you could talk about why you started your blog and what inspires you to keep going.
The most important part of your personal bio is to be real. Social media is a highlights reel, we all know it, but that doesn't mean you can't share what really makes you, you. In my bios, I pretty much always admit to my love for Hugh Laurie, and my slightly embarrassing soft spot for airport documentaries. Sharing bits and bobs like this can make you seem more "real", as opposed to just a name on a screen.
Once you've got the introduction out of the way, it's time to move on to the whole point of your about page - telling the reader what you do, and why you do it. Tell potential followers what to expect and be upfront about what you cover so that they know if your blog is the type of blog they want to read.
Share the posts your most proud of, and the ones that really sum up your blog and what it's about. These don't have to be the most popular posts or the ones that took you forever to write - they should just be the ones that you want to shout about.
Finish it off with a call to action, encouraging readers to dive into your blog or sharing where else they can find you on the internet. A call to action is the perfect way to direct readers through your blog, making it easy for them to get lost in everything else you have to offer.