Using Facebook to Grow Your Blog
Hello! I'm Charlotte, and I'm the founder of Blog and Beyond. I'm a slightly sarcastic 22-year-old grandma from Glasgow who loves The Sims, Hugh Laurie and programmes about airports. I've been blogging at Colours and Carousels for nearly eight years and work freelance in digital marketing.
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So, Facebook. One of the biggest social media platforms in the world, home to millions of animal videos and the place where those distant family members or old colleagues share slightly racist memes on the regular. A barrel of laughs, right? It's a mixed bag, that Facebook. I do enjoy reading the comments that Flat Earthers leave on NASA's Facebook page, though, or reading the pointless arguments in my town's Facebook group.
There are three main ways to use Facebook, at least as a blogger. You've got your personal profile, where you share those sunny holiday snaps and check in at the airport when you're off on your jollies. Facebook Groups, where you can chat with other like-minded people, or if you're me, find out which Primark has the newest Marie merchandise. Last, but not least, you have your Facebook pages which are primarily used by businesses to promote their products, pages dedicated to cheesy recipes or those funny pages that share nothing but cat memes and clips from The Office. Hi, there's a glimpse into the type of pages I like. Any page that regularly shares dog pictures is a good page for me!
You can use Facebook for your blog as much or as little as you'd like, but I personally think it's a fantastic resource and promotional platform. I share my posts in blogging Facebook groups to get more traffic, I also share links to useful articles in these groups and exchange knowledge with other bloggers, too. My page is where my mum (and the rest of my family) can keep up with my blog posts and Instagram in one handy place, and my personal profile is where I share cat photos and the food I'm eating. Yes, I'm one of those people, and I'm not sorry. Let's delve a little deeper into the ways you can use Facebook for your blog, and how to find the best fit for you.
The most common way for bloggers to use Facebook is with a Facebook business page, where users can "like" your blog and browse your updates on a profile that's separate to your personal page. There are many pros and cons to Facebook pages, and a lot of people don't think it's worthwhile having one, but personally, I do. I don't even update my Facebook page all that often - although I really should - but it still drives traffic to my blog and provides a way for friends and family (or other Facebook users) to keep up with my blog without having to sign up for another platform like Bloglovin.
The main issue with Facebook pages? It's difficult to actually get your posts seen. The Facebook algorithm favours paid and personal posts over standard page updates, so more often than not the majority of your Facebook fans won't always see your content. It's annoying, but it's just how Facebook works nowadays, and we'll discuss that a bit more in the next section.
Having a Facebook page creates yet another platform to keep updated, which can be pretty time consuming, but it's also another platform for you to reach your audience. A lot of people don't use social networks like Twitter and Instagram (I know, right? What do they do with their time?!) so being present on Facebook helps you keep them up to date.
Ultimately, it's not the be all and end all, but I think it's better to have a page and try to build it up as and when you can, instead of realising months down the line that you'd like to expand your audience and having to start from scratch. It creates more opportunities for your content to be shared, and you can get your blog in front of a new audience, too.
Not everyone is comfortable sharing their blogging activities on their personal page, and that’s fair enough. If you are comfortable, however, sharing your latest posts or updates on your profile for your friends and family to see can actually work wonders. People are so nosey.
Personally, I don’t share every post on my personal profile - but I do share the ones that I think are important or useful. If a new restaurant has opened, I’m sharing some big news or I have a sponsored post up, I’ll share it on my personal page to reach more of my audience. People tend to interact more with personal pages than they do with business pages, possibly because the algorithm means they’re more likely to see it, so it gives a much-needed boost to my content too.
You’d be surprised at how supportive people can be! So many of my friends (including some unexpected ones) will always share my posts without fail, and every so often I get lovely messages from people I haven’t spoken to in years about my content. I’m still not entirely used to talking about my blog with people from my “offline life”, but it’s always so nice to have people support me and my work.
I could rave about Facebook groups all day, every day. I think they’re absolutely brilliant resources and make for great promotional platforms too. There are countless groups out there, some specifically for bloggers, and they all act as a useful information source alongside being somewhere else to share your posts.
If you want to dip your toe into the water with Facebook groups, come on over and join the Blog and Beyond group. It’s full of lovely likeminded bloggers who are always willing to chat, share advice and discuss what’s happening in the blogosphere. We’re a gentle bunch, we don’t bite!