How to Pick Your Social Media Platforms

Picking your social platforms can be tough.

It's all about finding the balance between stretching yourself too thin and putting all of your eggs in one basket...

There's a lot to consider when it comes to figuring out a social media strategy for your blog (or business), so today we're going to take a look at just some of the things to think about when picking what social media platforms to focus on.

That's not to say that you can't be on all of the platforms at once - if that's your prerogative then go ahead - but it's difficult to sustain a full-blown strategy across every single platform when you're just one person. There are limited hours in the day, after all!

picking social media platforms

The "best" number of platforms to focus on is 2-3, and what platforms these are will really depend on a few different factors.

Who is your audience?

Different people use different platforms. There will be a lot of crossover, for example, most people are on Facebook these days, but there will also be some distinct differences depending on what your audience looks like. Take a moment to figure out who makes up your audience (taking a dive into Google Analytics might help you here) and do some research into where they spend their time online. A younger audience might be more prevalent on Instagram and Twitter, whereas a slightly older audience may hang out on Facebook more often.

This will also help you figure out the sort of hashtags and timings you should be using when trying to get your content in front of your ideal audience, too.

What's your content like?

Is it super visual or wordier? If photos aren't your thing, then maybe Instagram shouldn't be your focus. Got lots of valuable content like recipes, tutorials and guides? Consider using Pinterest to tap into your target market. Each distinct social media platform has a different type of content that performs best on there, so you can use your content to determine where you can see the best return.

How much time do you have?

This is a biggie. If you don't have time to create beautiful images on a regular basis, the Instagram feed might not be the best place for you. Some social platforms need regular upkeep, and that might not be feasible alongside your lifestyle. If you're short on time, maybe look at platforms where you can easily schedule regular updates, like Twitter! 

What do you enjoy?

You are totally in control of your social media strategy, and that means that you don't have to waste time on a platform if you don't genuinely enjoy it. Blogging - be it as a business or as a hobby - should be about spending the time to create content that weenjoy. Inauthentic content will be transparent and there's very little to gain in the long run.

If there's a platform that you hate, but you feel like you still need to be on, you can also look at ways to make it easier for you. Scheduling and automation are great, or you could also hire a virtual assistant to make your life that little bit easier too.

Those are just a few of the things you can consider when putting together a social strategy for your blog, and when given careful consideration they can help you be more efficient in your promotion and allow you to optimise your content to best suit your platforms. 

charlotte dougall

Written by Charlotte

Charlotte is the founder of Blog and Beyond who loves The Sims, Hugh Laurie and programmes about airports. She’s been blogging at Colours and Carousels for over eight years and is passionate about helping other bloggers grow.

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