Making and Using Instagram Story Graphics
Instagram stories are a great way to connect with your audience. Whether you're showing tiny clips of your daily life, or promoting your other content, your stories can bring them closer and help them to engage more with you and your brand. Creating and using graphics is a great way to help them seem more polished and professional, and thanks to the free editors around, they're easy for anyone to make.
To start off, you'll need to open a canvas that is 1080 pixels wide by 1920 pixels long on an editing programme or site, like Pixlr. Keep in mind that not all of this space will be visible, with your profile picture appearing at the top and Instagram trying to delete anything you add too close to the bottom of the screen.
It's a good idea to make your canvas a colour that complements either your profile picture, Instagram theme, or what you are about to post. For example, if you are uploading a step-by-step purple eye makeup tutorial, a purple graphic will fit with that theme, and attract the interest of viewers who like purple.
Next you can embellish your blank canvas with either space to add text in a fun way, or a logo that fits what you are adding next. If every Friday you upload a grocery haul to Instagram stories, add a logo such as carrots, and so on.You can either create this yourself or reach out to a graphic designer. Use these logo templates as dividers in your story so your audience knows what to expect and comes to recognise it as part of your brand.
If you are not using a logo, think about ways that you can add text, either in the editor or Instagram, that is a little bit different. If you often share lists such as your highlights of the week, a simple striped design is easy to create, then you simply save the template to your phone and add text as and when you upload to your story. Using a template this way adds visual interest and again, becomes part of your whole branding.
If you're looking to use graphics to enhance the your photos and make them stand out a little more, often a simple white rectangle and some text are all you need for a chic design that looks crisp and professional. There are apps created with this style in mind, but I personally prefer making these graphics while I am using my editing software anyway. Play around with cropping and opacity, then add handwriting with a graphics tablet, or use a stylus and write with Instagram's pen tool when you are ready to upload.