Community Over Competition
Hello! I'm Charlotte, and I'm the founder of Blog and Beyond. I'm a slightly sarcastic 23-year-old grandma from Glasgow who loves The Sims, Hugh Laurie and programmes about airports. I've been blogging at Colours and Carousels for over eight years and am passionate about helping other bloggers grow.
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Newsflash: other bloggers are not your competition.
Sure, the blogging industry may feel saturated these days, but in reality there is room for everyone. There are millions of books on the market and songs out there in the world, but people still write new books and start new bands every single day. Why shouldn’t blogging be the same?
Different people like different types of content. You will never appeal to absolutely everyone out there. It’s like that saying, “you can be the juiciest peach in the world, but there are still people out there who don’t like peaches”. At the end of the day, people won’t just read one blog - they can appreciate your work whilst still enjoying someone else’s too.
Competition breeds jealousy and bitterness. I fell into that trap, and the constant comparison did nothing but bring me down. Realistically, I think we need to look at our fellow bloggers as colleagues, not competitors.
Yes, there is such a thing as healthy competition, but it doesn’t exist if we’re putting people down or holding ourselves and others back. We should be focusing on relationships and connections over competition, and that’s how we’ll push each other forwards.
No one out there is doing the exact same thing as you. Sure, there are people doing similar, but we all have unique experiences and a unique outlook on the world. There is no one else out there who can be you - that’s your superpower.
Instead of focusing on what other bloggers are doing, we should be focusing on ourselves and how we’re progressing to be better people and better bloggers. Our main priorities should be our audiences and ourselves.
Blogging can be such a lonely game, and chances are you’re flying solo. We are so much stronger together! Together we can share knowledge, help each other out and stand up for ourselves in numbers. It might not feel natural to support someone who appears to be a “competitor”, but if we can push those feelings to the side and make the effort to support others within the community we can work together to grow even stronger.
This certainly doesn’t mean you have to be best pals with every blogger out there. I hate the notion that I have to instantly like someone just because they’re a blogger. That’s just one thing we have in common, it doesn’t mean we’ll have a meaningful connection or actually agree on everything. What it does mean, however, is that we shouldn’t be stepping on other bloggers as we scramble to the top.
The joy of blogging is that it gives people a voice and we get to hear different perspectives. How boring would it be if we only had a handful of blogs to choose from? We should embrace the growing numbers in the blogosphere with open arms.
5 simple ways to support your fellow bloggers
Share their posts with your friends and followers - the nature of blogging these days means that shoutouts are one of the best ways to discover new people. Hit that share button or give it a quick retweet.
Enjoyed something they’ve written? Tell them - leave a comment or send a quick tweet!
Stop scrolling past their Instagram posts! It takes two seconds to fling a like in their direction, and we all know how valuable that little red heart can be.
If you have to turn a collaboration down but know someone that would be the perfect fit, let the brand know.
Use their affiliate links - it doesn’t cost you anything, and every penny helps.
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