5 Lessons from 4 Years of Blogging
Hello! I’m Lisa and I run a little lifestyle blog called Lisa Kristin x. It’s a diary-style website where I chat about everything from beauty to events and mental health. Outside of that, I run my own copywriting and translation business, spend a lot of my free time in book shops, and will stop in my tracks for every dog I spot on the street.
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July 2018 marks the fourth anniversary of my little corner of the internet. Whilst I have dabbled into the world of blogging since 2011, I have somehow managed to keep one blog alive for four years. I’ve certainly gone through ups and downs during that time, but I still really enjoy it. Of course, I picked up some pearls of wisdom along the way – here are some of them.
There really is room for everyone.
There’s no denying that the blogosphere gets more saturated by the day. New blogs pop up left, right and centre, awards are won, and sponsorship deals sealed. I often see the question ‘Is it even worth starting a blog now?’ pop up and my honest answer is: If you’re doing it for the right reasons, then absolutely, yes. Going in with the goal to make your blog your sole income is really, really hard, but if you’re passionate about what you’re doing, anything is possible. Just because there are hundreds of athletes, dancers or piano players out there doesn’t mean you can’t be one, too, right?
It’s okay to take a step back.
As with every well-functioning relationship, you need time to yourself. We all go through times in our lives where blogging is simply not our number one priority. Whether that’s for personal reasons, real life work commitments or simply because the infamous writer’s block has hit, it’s okay to not churn out content all the time – quality over quantity!
There’s no right or wrong way.
When I first started blogging, I thought I had to write about beauty and fashion in order to become ‘successful’. Surely those would be the most popular topics and the quickest way of gaining readers? Well, apart from the fact that quickly wanting to acquire a readership never works, it particularly doesn’t work if you’re not writing about something you actually want to write about. I love reading about beauty, I love trying new beauty products, I just don’t love writing about them – and that’s okay!
Your blog – your rules.
It’s easy to get swept away amidst the ever-growing community. But in line with what I said previously, you should manage your blog how you want to. Design it how you want it to look, write about what you want and how you want, publish as much or as little as you like. Authenticity is key.
Never compromise on fun.
No matter if you’re making money from it or not, blogging should always be fun. If it feels forced or simply not right, then leave it. Taking a break, as mentioned in my second point, does not mean you’re giving up blogging forever. Our lives change, we grow, our interests shift, and this will reflect in our blogs in one way or another. The fun will come back eventually if you let it!
As with a lot of things in life, experience comes over time. My top tip will always be to just start somewhere – everything else will follow!