3 Tips for Maximising Your Affiliate Income

Affiliate links are a brilliant way to monetise your online presence as a smaller blogger. If you’re already recommending products or services, you can use affiliate programmes to collect a small commission on the sales made through your recommendations. If you’re looking for some advice on getting started with affiliate links, we’ve covered some of the basics in this guide to affiliate marketing for bloggers.

Once you’ve got your affiliate links sorted, you can just leave them be, but we recommend putting a bit of a strategy in place to ensure you’re maximising your affiliate income from your blog and social media. Here are just three of our top tips for increasing your affiliate sales...

maximise affiliate income blogger

Know your audience

Having a good understanding of who engages with your content is such an important part of monetising a blog successfully, and it plays a huge role in maximising your affiliate income. Who is your main reader? Where do they shop? What’s their typical budget? What brands do they use regularly and what brands do they aspire to purchase from? What are their values - do they prefer small businesses or are they just looking for a bargain?

Taking a minute to consider the type of purchases that your audience might make is a great way to capitalise on affiliate marketing. If you know the sorts of things that can trigger a purchase from them, then you can utilise these in your content to encourage sales through your links.

For example, if your main audience is made up of savvy shoppers who love a bargain, but still want something fashionable or on trend, then you might want to create a round up of the latest sales or deals from your favourite clothing retailers. If they’re interested in moving towards more ethical consumption instead, maybe put together some content on your favourite ethical retailers and talk about the best investments you’ve made for your long-term wardrobe.

Pick your platforms

Where you post your links is as important as what the links are and what you say alongside them. Again, a lot of this will be related to knowing who your audience is and where they hang out online. Typically, impulse purchases often do better on social media, as there’s not as much thought or consideration required before your reader splurges. If something requires a bit more of an investment (aka it’s on the pricier side!) then they’re usually going to need a bit more information needed before your reader feels confident in making the purchase.

As much as we all yearn for that coveted swipe up link on Instagram, it’s not always the best place to push your affiliate links. The Instagram browser isn’t particularly well optimised for online purchases, which can be off-putting for a lot of users. That’s not to say it won’t work - for some people it definitely does - but it’s not the be all and end all when it comes to maximising your affiliate income on social media.

Optimise your content

The best way to maximise your affiliate income, by far, is to create killer content that tells your reader exactly what they need to know. You need to make it easy for your audience to buy and you need to make whatever you’re promoting sound irresistible (as long as it actually is, we’re not here for pushing products we don’t believe in). Use pretty pictures, add snazzy widgets to your posts, include multiple links as reminders and make sure your reader knows all of the juicy details upfront.

Have you found a link that’s got an unmissable discount? Is that moisturiser your holy grail bargain beauty buy? Maybe that adorable slogan tee is close to selling out - whatever it is, let them know. Don’t be pushy, but don’t be afraid to give them a gentle nudge. We’re basically professional enablers, after all.